Dubai Sports City
The second factor to consideration when looking at the demand and future for Dubai Sports City, is the growth, and increasing affluence of visitors to Dubai. Recent figures released by the Department of Tourism and Commerce Marketing in Dubai have shown hotel occupancy rates reaching levels in excess of 85%, with the highest fill rates (over 90%) being found in the 5 star hotel category. To summarise, the increasing numbers of visitors to Dubai (estimated to be approximately 15 million by 2010), are increasingly wealthy with higher levels of disposable income. Iconic and unique projects such as Dubai Sports City will undoubtedly prove highly attractive to visitors to Dubai, as they seek activities outside of the traditional venues of the beach and shopping malls. The third, and arguably most important factor for consideration is the changing face of sport itself, in particular the increasing globalisation of major sports such as golf, tennis and football. Today, the modern day sports f...