Dubai Sports City

The second factor to consideration when looking at the demand and future for Dubai Sports City, is the growth, and increasing affluence of visitors to Dubai. Recent figures released by the Department of Tourism and Commerce Marketing in Dubai have shown hotel occupancy rates reaching levels in excess of 85%, with the highest fill rates (over 90%) being found in the 5 star hotel category. To summarise, the increasing numbers of visitors to Dubai (estimated to be approximately 15 million by 2010), are increasingly wealthy with higher levels of disposable income. Iconic and unique projects such as Dubai Sports City will undoubtedly prove highly attractive to visitors to Dubai, as they seek activities outside of the traditional venues of the beach and shopping malls.

The third, and arguably most important factor for consideration is the changing face of sport itself, in particular the increasing globalisation of major sports such as golf, tennis and football. Today, the modern day sports fan has access to an increasing array of sports. The advent of satellite television in particular has ensured that a Premier League football match in London may be watched by an audience of billions around the world. Today, Premier League games are regularly broadcast to over 600 million homes in 202 countries throughout the world. This level of access to a wide variety of sports has never been seen before, and is giving birth to a new, wider generation of global sports fan.

These global fans, who are spending increasing amounts of money to access sporting events around the world are likely to see Dubai Sports City as a leading global sports venue, offering them access to their sporting hero's who are usually based thousands of miles away. Already leading sports teams have chosen Dubai Sports City as a future venue for training camps and touring or pre-season matches. Should Dubai successfully bid for the Olympic Games (it is rumoured that they are considering a bid), then the global focus on Dubai Sports City will intensify even further.

Given the above factors, it seems that the future is indeed bright for Dubai Sports City, and as the development slowly starts to take shape, it will become an increasingly important part of the global sports landscape.

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