Increasing Popularity & Success of Twenty20 Cricket
The game of cricket always had two official versions, the five day test match and the one day 50 overs match. Since last 2-3 years, the hottest form of cricket is T20 or Twenty twenty or 20-20 cricket. This is a 20-over game per side. It takes around 3-3.5 hours to complete a single game. This shortening of the time period has helped to increase the popularity of the game. Now, people don't have to watch the game for an entire day or more. It is more like a game of football/soccer where the game starts in the evening and ends in 3 hours.
T20 cricket has also brought in a new generation of cricketers, namely T20 experts. Cricketers proficient in power hitting from ball one have become extremely important. The inaugural world t20 cup held in South Africa in 2007 was a very successful sporting event. Since then, the popularity of this version has skyrocketed. The highly successful Indian premier league was started by the BCCI in 2008. This is an annual event. The 2008 version brought over a billion dollars in revenues to everyone involved.
The popularity of the other forms of the game are waning. People like to enjoy the shortened games because of the glamor and fun involved. There are cheerleaders for every team who cheer every wicket, four or six. Popular songs are blasted on the stadium speakers. The shorter boundaries help more aerial shots and hence the fun. Even girls are watching this version of cricket which wasn't the case earlier. Popular celebrities are called in to give their views on TV and this has helped increase the mass appeal of the game. It is not just technique, but more of slam-bang. More new younger players are getting the chance to play for big teams. Thus twenty 20 cricket has proved to be very successful both in terms of money and public support. It is here to stay.
T20 cricket has also brought in a new generation of cricketers, namely T20 experts. Cricketers proficient in power hitting from ball one have become extremely important. The inaugural world t20 cup held in South Africa in 2007 was a very successful sporting event. Since then, the popularity of this version has skyrocketed. The highly successful Indian premier league was started by the BCCI in 2008. This is an annual event. The 2008 version brought over a billion dollars in revenues to everyone involved.
The popularity of the other forms of the game are waning. People like to enjoy the shortened games because of the glamor and fun involved. There are cheerleaders for every team who cheer every wicket, four or six. Popular songs are blasted on the stadium speakers. The shorter boundaries help more aerial shots and hence the fun. Even girls are watching this version of cricket which wasn't the case earlier. Popular celebrities are called in to give their views on TV and this has helped increase the mass appeal of the game. It is not just technique, but more of slam-bang. More new younger players are getting the chance to play for big teams. Thus twenty 20 cricket has proved to be very successful both in terms of money and public support. It is here to stay.
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